Business cards with a QR code

Paweł Choła, 2021-12-05 12:00:00

Business cards with a QR code

Business cards with a QR code are a technological novelty that is still not very popular on the Polish market. However, taking into account the broadly understood digitization present in almost every area of our life, scanning a QR code will soon become a natural way to obtain information about a specific company (e.g. website address, telephone number). Let's move on to the specifics - what are business cards with a QR code, is it worth designing them and why should you do it? We answer!

 

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What are business cards with QR code?

Business cards with a QR code are company identifiers containing an alphanumeric, two-dimensional, matrix graphic code in the form of a square (i.e. the so-called QR code).

It is enough to scan it with a mobile device, i.e. smartphone or tablet, to gain access to encoded information (e.g. website data). This is a very practical solution because it allows you to redirect to a corporate website much faster than entering it manually into the URL address bar.

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Is it worth using a QR code on business cards?

The QR code on the business card is primarily a comfort that we provide to potential customers by offering them modern technological solutions. It is worth remembering that after scanning the code, the client will be able to automatically save the contact details as vCard (in their contacts). He will also visit our website and expand his knowledge with information that we could not put on the business card.

Business cards with a QR code - modern printing solutions of the 21st century

Business cards with a QR code are modern printing solutions of the 21st century. They are a great help for all those who prefer digital storage of contacts. We believe that using QR codes can extend the life of your business card, even if it is lost or damaged.

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Who are business cards with a QR code for?

Placing a QR code on a business card makes it more practical. It is dedicated primarily to clients from technology and IT companies aged 20 to 40 years. Contractors of this type will undoubtedly appreciate the possibilities offered by their own QR codes and will certainly want to automatically save their contact details as vCard, as well as check the specific offer on the website.

Business cards with a QR code - target audience

  • technology companies,
  • IT companies,
  • customers between the ages of 20 and 40.

Some companies mainly provide services to older people over 65. Then we suggest staying with traditional business cards, and the place intended for the QR code should be developed with additional information enabling the presentation of our business to a potential client.

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How to create your own QR code?

For this we will need a QR code generator (eg QR Code Monkey). It's free and the easiest way - just add your website URL there, choose a code color, match the design code, download your own visual identity, and then generate a QR code and save it in the appropriate format. Below are the 3 most popular QR code generators.

3 most popular QR code generators

  • QR-online.pl;
  • Generujemy.pl;
  • QRcode-monkey.pl.

We can place QR codes on both single and folded business cards. We recommend that a special project containing information about the company (e.g. website address, telephone number) should be on one page, and the QR code on the other (in order to present the company more broadly to the client).

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What should a business card with a QR code contain?

A business card from the Quick Response Code should contain basic contact information so that the potential client can familiarize himself with a specific company. In the QR code, it is worth including the name and surname of the company's representative, its name, address and telephone number. That's not all, because video from, for example, YouTube and the URL to the website will also be welcome.

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FAQ - Frequently Asked Questions and Answers

Poniżej przedstawiamy odpowiedzi na najczęstsze pytania zadawane w tematyce nowoczesnych wizytówek!

# 1 Who Invented the QR Code?

The QR code was developed in 1994 by the Japanese company Denso-Wave. It encodes characters belonging to, inter alia, Arabic, Greek and Hebrew alphabets. Over the years, it has proved to be a great help for people who prefer to store their contacts digitally instead of on analog carriers.

# 2 How technically are modern business cards with Quick Response Code made?

The margin within the business card with Quick Response Code is usually 4 modules wide, while in the 3 corners of the code there are specific position markings separated by a light frame. The QR code contains a search pattern designed to present relevant information about a given company.

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Sources

https://linlet.com/guide/article/165-Should-I-have-a-QR-code-on-my-business-card
https://uqr.me/why-have-qr-codes-business-cards/
https://www.vistaprint.com/hub/how-to-use-qr-codes-small-business?couponAutoload=1&GP=12%2f06%2f2021+03%3a07%3a14&GPS=6123524962&GNF=0
https://businesscards.tec-it.com/en
https://www.brandly.com/blog/everything-you-need-to-know-about-business-cards-and-qr-codes/